![]() The minute details of letterforms and the spaces around them have been carefully calculated over centuries of investigation and practice. In order to unlock the potential of type, we must first understand it. It is the substance of branding, the key to unspoken communication, and an essential piece of the web design pie. You will undoubtedly see hundreds of creative and effective uses of type. Not convinced? Pick up a magazine, turn on a television set, or take a walk through a grocery store. There are numerous obstacles to the effective customization of typography for the Web - and we’ll address these in the coming pages, which have been extracted from my SitePoint book, The Principles of Beautiful Web Design - but the power of type should be motivation enough to push the proverbial envelope. Having the ability to set type with only a few strokes on a keyboard has allowed us to forget about the creative and artistic possibilities of this medium. ![]() For most people, typography is simply about arranging a familiar set of shapes to make words, sentences, and paragraphs. Whether we’re talking about an online ecommerce store, a web presence for a Fortune 500 company, or a profile for a social networking site, typography is a vital component. Let’s face it: the core purpose of all web design is communication. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |